What is Technical SEO and Why is it Important?

Technical SEO is the process of ensuring your website’s content and structure are compatible with search engine guidelines so that it can be crawled and indexed without problems. The main goal of a technical SEO audit is to assess your current SEO and determine which aspects you need to improve for a seamless online experience.

Over the years, user demands have changed dramatically. In order to meet those needs, search engines have become more sophisticated. According to Statista, there are now approximately 3.5 billion smartphone users across the globe, which has prompted Google to launch an algorithm update that places more emphasis on site speed and mobile experience in ranking web pages.

To help your business rank highly in search results and get more people to visit your site, you need to make sure that your website is search engine friendly. By keeping up with technical SEO issues like a well-structured website, fast page load time and no redirects, you can keep Google happy and boost your company’s online visibility.

How to Create a Better Search Experience with Technical SEO?

Your website’s algorithm changes are driven by one goal: to provide the best user experience possible. To achieve this, you need to understand SEO and how it impacts your website’s structure and content.

The technical on-page SEO elements that you must include to get the best results from your website include site speed, Accelerated Mobile Pages (AMP), robots exclusion standard (robots.txt), XML sitemap status and content quality. Google says a 10-second page load time can result in a 123 percent increase in bounce rate. A one-second delay in mobile page loading time can lead to a 20 percent drop in conversion rate, an 11 percent decline in page views, and a 16 percent decrease in customer satisfaction.

Technical SEO Services for Local Businesses

Improve your search rankings by adding new content.

In today’s competitive digital landscape, it is essential to stay on top of the latest technical SEO tactics and algorithm updates. Understanding what is technical SEO and what it demands allows you to ensure your web pages are structured for both online users and search engine spiders.

Technical optimization SEO involves the following processes:

Our technical SEO consultants are here to help you. We understand that navigating the complex requirements and processes of technical optimization SEO on your own while managing your core business operations can take a toll on your time, money and resources. That is why we provide free consultations with knowledgeable staff members who can help you through the process.

Does your website’s technical on page SEO functionality hinder your organic search performance? Let our technical SEO company do the hard work for you. We can help you gain a competitive advantage by optimizing your site for search engines.

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