SEO produces unpaid results and brand awareness. before purchase, any product people conduct the research about services all informational queries related to your business can have a positive branding benefit. Search Engine Optimization will improve your trust, Website traffic, Improved click-through rate, Return on investment and moreover, organic search delivers more results at a better cost per lead than paid search.
PPC can improve traffic to your website and increase sales instantly but PPC is very costly but you want instant leads and business SEM is the best choice, for example, any seasoned business like firecrackers company will approach us for marketing. we suggest PPC because firecrackers is a seasoned business we try to target particular months like September and October we create one landing page and do campaign another example schools admissions maybe we can target May or June month for new admission in such case we consider PPC. depends on the business, goal, the target we can plan.